Our 5 Business Models
We provide 5 main models for clients and partners:
1. Brand awareness and engagement tool
The game is fully customised and branded for clients and is used to establish and enhance brand awareness and customer engagement. The game blends seamlessly with the client’s own or campaign branding. It can be used to promote either general core products and services or specific campaigns. Licence clients are offered both a Facebook and an iFrame version of the customised game for their websites.
2. Fund raising for charities
The game is provided to a charity, at no cost, fully customised and branded and placed in an iFrame on a charity’s website. Supporters/donors are invited to make a donation to the charity and then participate in games over a set period. League tables are maintained over the set period, with prizes for those at the top.
Thus supporters/donors who would have been making donations, in any event, will be able to make a contribution to their chosen charity and also have the opportunity to win prizes. The fees collected are shared between.
3. Dynamically populated advertising framework for publishers
The game has many strategic benefits for publishers, principally, significantly increased Dwell time, repeat player visits, and the ability to build a community through the deployment of social networking.
The business model for publishers is based around the significant, premium advertising inventory that is included in the game, and which has the ability to implement 3rd party advertising networks. The game is provided to publishers, fully customised and branded, at no cost; revenues generated from the advertising inventory are shared.
4. Lead generator for data collectors
Diverse data can be collected from players before or after the game, which makes it a valuable lead generating and data collection tool. The model is based on a revenue share of the revenues generated from the game.
Gateway to Gaming
5. “Gateway” to gaming sites
With the increasing popularity of skill games, traditional gaming companies have recognised that skill games can be used as drivers to traditional gaming (Global Business of Skill Gaming Report 2011 Research and Markets). They are referred to as “gateway” products. The Serious Trivia game can be used as a gateway product.
For commercial terms relating to any of the models shown on this page, please contact us by visiting our contact page